Media kit
The media kit is what a journalist, event producer or partner uses when they write about you without asking you. Its job is to make the accurate version the easy version.
Why bother
Every mention of your company that you do not write yourself is assembled from whatever is easiest to find. If your media kit is current, that is your boilerplate, your correct award name and your approved headshot. If it is not, it is a three-year-old About page, a logo lifted from a screenshot, and an award title that is close but wrong.
Publish it at a stable URL — /press or /newsroom — and never move it. Journalists bookmark it, and a 404 on deadline means they use the old version they already have.
What goes in
| Section | Contents |
|---|---|
| Boilerplate | Two sentences describing the company. One version, dated, used everywhere without alteration |
| Awards and recognition | Every current win: full name, category, year, organiser, entry count, judging basis, link to the winners list |
| Facts | Founded, headquarters, headcount band, customers served, funding if public. Dated |
| Logos | SVG and PNG, light and dark, with the clear-space rule stated |
| Award badges | The organiser’s official assets, each labelled with its licence expiry |
| Executive headshots | High resolution, plus the long, short and one-line bios for each |
| Product imagery | Real screenshots, current release, no mocked-up dashboards |
| Press coverage | Reverse-chronological list of published pieces, linked |
| Media contact | A named person, direct email and phone |
The awards section is the one journalists get wrong most often. Write the award name exactly as the organiser writes it, including the year and category, and link to the public winners list so it can be verified in one click.
Updating it after a win
- 1.
Add the award the day the embargo lifts
Full name, category, organiser, year, how many entries, and who judged it. All six, every time.
- 2.
Upload the organiser’s badge assets and record the licence expiry beside them
The expiry is metadata a journalist does not need, but you do — put it in the file name if nowhere else.
- 3.
Update the boilerplate only if the award changes what the company is
It almost never does. A boilerplate that gains a clause per award becomes unusable within three years.
- 4.
Refresh the affected executive bios in the same pass
The kit is where an event producer will take the speaker bio from, verbatim.
- 5.
Add the press release and any coverage as it appears
Coverage begets coverage — a journalist checking whether anyone else has written about this is looking at exactly this list.
A worked example
2026 Supply Chain Innovation Award — Cold Chain (Winner)
Awarded by the Supply Chain Council, March 2026.
Judged by a panel of eleven supply-chain directors against client-verified
operational data. 340 entries across 14 countries.
Recognised the cold-chain monitoring platform deployed across 1,200
refrigerated vehicles, which reduced client spoilage write-offs by 34%.
Winners list: supplychaincouncil.example.org/awards/2026/winners
Badge assets: light SVG · dark SVG · PNG (licence expires 31 March 2027)
Northwind Logistics builds vehicle-level monitoring for temperature-controlled freight, tracking 1,200 refrigerated vehicles for grocery and pharmaceutical distributors across the UK and Ireland. Founded in 2019 and headquartered in Manchester, the company employs 140 people.
Maintenance
- Review quarterly. Date the page visibly so a journalist knows the facts are current.
- Remove expired badges from the downloadable assets — if they are downloadable, they will be used.
- Keep past awards listed with their years. History is credible; undated claims are not.
- Serve everything without a form. A gated media kit is a media kit nobody uses, and the ungated version they find instead is your competitor’s comparison page.
- Track downloads if you can. It is a useful early signal that someone is writing about you.
Common mistakes
A media kit behind an email-capture form.
Ungated. The point is to be used, not to generate leads.
Awards listed as names only.
Name, category, year, organiser, entry count, judging basis, verification link.
A boilerplate that has grown to a paragraph of adjectives.
Two factual sentences, one version, unchanged across every release.
Logos supplied as PNGs only.
SVG plus PNG, light and dark, with the clear-space rule written down.
Expired award badges still downloadable.
Remove them at expiry, and keep the win listed with its year in the text.
press@ as the only contact.
A named person who answers the same day.